This book is a unique asset to the entrepreneurial inventor because it has information that can lead to several very important opportunities. First, because it lists all major and minor publications that accept outside written contributions, it is your doorway into using your product development efforts as a stepping stone into a writing career. Secondly, it is a listing of possible advertising markets for your product. If your developing a product for a very specific market, odds are that you will find a magazine (or several) that will address that market. Used in conjunction with the Encyclopedia of Associations, you will have an all-encompassing resource for over-the-counter publications and little known newsletters.
You can also gauge the public's interest in a specific product area or activity by the number of publications devoted to that topic. The Writers Market is one of those books that you should buy every year or so to stay on top of the most current contacts and publishing industry data.
